4 Signs You Should Try Pinterest Marketing

Unlike Facebook, free clicks are easy to come by

If you haven’t looked into Pinterest marketing yet, the time is now.

Organic reach has plummeted on Instagram and Facebook. Yet, on Pinterest — where things aren’t oversaturated — there’s still hope.

Without paying a dime, I’ve generated thousands of clicks to my websites. I attribute that to one main reason that many people overlook. Unlike most social media, Pinterest isn’t actually designed around being social. It’s designed around discovery.

While this sounds like a dream come true (and can be) — not all niches are ideal for Pinterest. Some will flat-out waste their time even trying.

When considering whether to add this social media to your marketing plan, look at your demographics, niche, visuals, and location.

The major benefit to using Pinterest for entrepreneurs is that you can get clicks to your site, hopefully leading to more readers or the sale of a product or service.

Compared to other social media sites, it can be easier to gain traction. And, although you can share a single blog post once every so often on other social media sites, you can create several graphics to the same link for Pinterest. That means more traffic opportunities.

There’s another benefit too: unlike other social media, Pinterest is really a search engine. Similar to Google, people use the site to look up questions or products. You can land in those results.

You can get Google traffic from Pinterest too. In many cases, you can Google a visual topic and the first or second result will be a Pinterest search result page or a user’s board. If you’re lucky enough to get one of these highly coveted spots, you can rake in Google traffic, even if you have bad site or article SEO.

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