Following the Corona Led Money Trail for New Investment Opportunities

The most useful investment advice — other than to buy low, sell high — is to simply follow the money.

Tracking consumer spending was essentially how legendary investor, Peter Lynch, was able to grow the Fidelity Magellan Fund from $18 million to $14 billion in 13 years.

In fact, in his day, Lynch was known to scour malls to collect consumer data. Of course, that was back when shoppers actually went to malls.

While money trails lead to investment returns, every now and again they surprise us and steer us towards forks, leaving us to start anew on an uncharted road.

This is precisely what occurred in late February 2020 when COVID-19 made its way onto American shores and completely dislocated the world’s largest consumer market.

In a mere instant, everyone’s purchasing plans and spending habits profoundly changed. Consequently, so should our investment strategies.

Judging from my facebook feed, there are a lot folks out there with very long multicolored hair and too much time on their dried-out unmanicured hands looking to recoup losses and discover new investment ideas in what feels like an alternative universe.

Hey, ungroomed people, you do not need to look that hard. Just follow the money down this deviated trail. Below is a glimpse into what you may find.

Technology Companies

Technology is not going away. If anything, COVID-19 has demonstrated just how integral technology has become to our lives. Technology made it convenient to shop, meet with colleagues, facilitate doctor appointments, hang out with family and friends as well as fulfill our banking needs — all without ever exiting our front door.

While they were totally gnarly in the 80s, money no longer hangs out in malls. Malls have been gradually dying since the 1990s — much to the chagrin of Merry Go Round and Forever 21. The coronavirus will be remembered as the final nail in their coffin. It’s going to take a very long time before shoppers brave department store dressing rooms and try on clothing that recently touched multiple unhygienic and possibly contagious bodies. I’m seriously getting queasy just thinking about it.

It’s time for virtual dressing rooms to seize their moment and shine. Although product fit has been an ongoing concern for online clothing…

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